Built by practitioners.
Trusted by Am Law.

Mount Insights exists to close the gap between the technology law firms invest in and the business value they get from it. We believe that gap closes when the work is led by practitioners who have done this from the inside, not consultants who learned it from a methodology deck.

Mount Insights is a woman- and minority-owned marketing and business development technology consultancy headquartered in Washington, DC. We serve law firms across the United States and Canada, with a practice spanning strategic advisory, platform integration, AI, change management, and legal marketing education.

In two years, we have built a client roster that includes 23 Am Law firms, nine of them in the Am Law 50.

CREDENTIALS & CERTIFICATIONS

Our work is backed by formal certification across the disciplines that matter most to Am Law technology programs.

Process & Change Management: Six Sigma Black Belt, ADKAR, Practical Process Improvement, Agile Marketing

Salesforce: Certified Salesforce Administrators, Architects, Platform App Builder, Sales Cloud, Experience Cloud

Project & Program Management: PMP Certified, SAFe 5 Agilist, Scrum Master

AI & Automation: Agentic Strategy, Marketing Automation

OUR MISSION

Deep Legal Expertise

Our team has held senior marketing, BD, CRM, and technology roles inside Am Law 50 firms.

Am Law Depth

Experience implementing platforms inside some of the most complex law firm environments in North America.

AI-Driven Intelligence

Applying artificial intelligence to relationship data, marketing, and client development opportunity.

Woman & Minority Owned

A diverse team committed to practical strategy, disciplined execution, and measurable results.

The People Behind Mount Insights

Leaders from Am Law firms, global technology companies, and enterprise consulting organizations.

THE TEAM

LEADERSHIP

Michelle Woodyear, MBA

CEO & PRINCIPAL CONSULTANT

Helping law firms turn marketing technology and relationship data into strategic growth capabilities.

Previously held leadership roles at Covington and Orrick, and advised large law firms on CRM strategy at LexisNexis. Holds an MBA from Penn State and is a Six Sigma Black Belt, bringing a process-driven approach to solving complex organizational problems.

Djibril Anthony

CTO & PRINCIPAL CONSULTANT

Designing the technology architectures that support modern client development and marketing intelligence.

Translates complex business requirements into scalable systems integrating CRM, marketing technology, financial data, and external intelligence across Am Law firms and global organizations.

Greg Gendron

COO & AI PRACTICE LEAD

Connecting marketing technology, data, and AI into systems that drive revenue growth at law firms.

Leads Mount Insights' AI advisory practice, bringing 25+ years of enterprise marketing and data strategy into the legal market. Previously led global digital marketing at Thermo Fisher Scientific, applying AI and data science at scale across a $40B organization.

STRATEGY & CONSULTING

Amy Fielek, MBA

CONSULTANT - DELIVERY

Turning CRM strategy into successful implementations.

20+ years of consulting experience with dozens of CRM implementations across law firms and professional services organizations. Previously Principal Consultant at Intapp and held leadership roles at Hubbard One and Aderant. Leads Mount Insights delivery methodology.

Karen Campbell

CONSULTANT - STRATEGY

Guiding law firms through complex marketing technology decisions.

25+ years spanning enterprise software, CRM platforms, and digital transformation. Works with CMOs, CIOs, and marketing technology teams to evaluate platforms, define requirements, and guide technology investments toward measurable ROI.

Ted Cromwell

ARCHITECTURE & UX

Designing integrated platforms and user experiences.

25+ years in digital platforms and large-scale system implementations. Previously led digital marketing technology at Orrick. Leads implementations and focuses on designing intuitive experiences that make complex systems usable for lawyers and BD teams.

Tom Kolano, PMP

PROGRAM MANAGEMENT

Keeping complex technology implementations on track.

20+ years and PMP-certified with extensive experience across cloud platforms and enterprise implementations. Has managed multimillion-dollar engagements and led cross-functional teams. Oversees project governance and delivery processes across all Mount Insights engagements.

Seku Browne

SCRUM MASTER & DELIVERY

Bringing clarity and structure to agile delivery teams.

15+ years Salesforce consulting and enterprise implementation experience, including work with Accenture. Translates business requirements into clear documentation, user stories, and implementation plans. Serves as Scrum Master across Mount Insights delivery engagements.

Delivery & Implementation

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