Chat with us at LMA 2026: Booth 201
Built by practitioners.
Trusted by Am Law.
Mount Insights is a marketing and business development technology consultancy serving Am Law firms across North America, specializing in strategic advisory, platform integration, change management, and AI readiness.
BUILT FROM THE INSIDE
The engine behind modern client development
Mount Insights exists to close the gap between the technology law firms invest in and the business value they get from it. We believe that gap closes when the work is led by practitioners who have done this from the inside, not consultants who learned it from a methodology deck.
Mount Insights is a woman- and minority-owned marketing and business development technology consultancy headquartered in Washington, DC. We serve law firms across the United States and Canada, with a practice spanning strategic advisory, platform integration, AI, change management, and legal marketing education.
In two years, we have built a client roster that includes 23 Am Law firms, nine of them in the Am Law 50.
CREDENTIALS & CERTIFICATIONS
Our work is backed by formal certification across the disciplines that matter most to Am Law technology programs.
Process & Change Management: Six Sigma Black Belt, ADKAR, Practical Process Improvement, Agile Marketing
Salesforce: Certified Salesforce Administrators, Architects, Platform App Builder, Sales Cloud, Experience Cloud
Project & Program Management: PMP Certified, SAFe 5 Agilist, Scrum Master
AI & Automation: Agentic Strategy, Marketing Automation
OUR MISSION
Deep Legal Expertise
Our team has held senior marketing, BD, CRM, and technology roles inside Am Law 50 firms.
Am Law Depth
Experience implementing platforms inside some of the most complex law firm environments in North America.
AI-Driven Intelligence
Applying artificial intelligence to relationship data, marketing, and client development opportunity.
Woman & Minority Owned
A diverse team committed to practical strategy, disciplined execution, and measurable results.
The People Behind Mount Insights
Leaders from Am Law firms, global technology companies, and enterprise consulting organizations.
THE TEAM
LEADERSHIP
Michelle Woodyear, MBA
CEO & PRINCIPAL CONSULTANT
Helping law firms turn marketing technology and relationship data into strategic growth capabilities.
Previously held leadership roles at Covington and Orrick, and advised large law firms on CRM strategy at LexisNexis. Holds an MBA from Penn State and is a Six Sigma Black Belt, bringing a process-driven approach to solving complex organizational problems.
Djibril Anthony
CTO & PRINCIPAL CONSULTANT
Designing the technology architectures that support modern client development and marketing intelligence.
Translates complex business requirements into scalable systems integrating CRM, marketing technology, financial data, and external intelligence across Am Law firms and global organizations.
Greg Gendron
COO & AI PRACTICE LEAD
Connecting marketing technology, data, and AI into systems that drive revenue growth at law firms.
Leads Mount Insights' AI advisory practice, bringing 25+ years of enterprise marketing and data strategy into the legal market. Previously led global digital marketing at Thermo Fisher Scientific, applying AI and data science at scale across a $40B organization.
STRATEGY & CONSULTING
Seku Browne
SCRUM MASTER & DELIVERY
Bringing clarity and structure to agile delivery teams.
15+ years Salesforce consulting and enterprise implementation experience, including work with Accenture. Translates business requirements into clear documentation, user stories, and implementation plans. Serves as Scrum Master across Mount Insights delivery engagements.
Ted Cromwell
ARCHITECTURE & UX
Designing integrated platforms and user experiences.
25+ years in digital platforms and large-scale system implementations. Previously led digital marketing technology at Orrick. Leads implementations and focuses on designing intuitive experiences that make complex systems usable for lawyers and BD teams.
Karen Campbell
CONSULTANT - STRATEGY
Guiding law firms through complex marketing technology decisions.
25+ years spanning enterprise software, CRM platforms, and digital transformation. Works with CMOs, CIOs, and marketing technology teams to evaluate platforms, define requirements, and guide technology investments toward measurable ROI.
Amy Fielek, MBA
CONSULTANT - DELIVERY
Turning CRM strategy into successful implementations.
20+ years of consulting experience with dozens of CRM implementations across law firms and professional services organizations. Previously Principal Consultant at Intapp and held leadership roles at Hubbard One and Aderant. Leads Mount Insights delivery methodology.
Amy Fielek, MBA
CONSULTANT - DELIVERY
Turning CRM strategy into successful implementations.
20+ years of consulting experience with dozens of CRM implementations across law firms and professional services organizations. Previously Principal Consultant at Intapp and held leadership roles at Hubbard One and Aderant. Leads Mount Insights delivery methodology.
Ryan Kallander
CONSULTANT - DELIVERY
Turning Salesforce requirements into practical delivery plans.
10+ years of Salesforce experience with a focus on business analysis, platform configuration, process design, and automation. He helps teams clarify requirements, translate stakeholder needs into buildable user stories, and shape CRM workflows that support adoption, reporting, and operational discipline.
Tom Kolano
PROGRAM MANAGEMENT
Keeping complex technology implementations on track.
20+ years and PMP-certified with extensive experience across cloud platforms and enterprise implementations. Has managed multimillion-dollar engagements and led cross-functional teams. Oversees project governance and delivery processes across all Mount Insights engagements.
Julie Muccillo
CONSULTANT - DELIVERY
Translating law firm strategy into digital experiences that work.
20+ years designing websites, intranets, and custom web applications for law firms and professional services organizations. Owns Muccillo Tech, where she leads site redesign engagements with a focus on strategy, branding, and requirements. Previously Director of Custom Solutions at Thomson Reuters/Hubbard One and Solution Architect at Protiviti.
Meena La Pointe, PMP
PROJECT MANAGEMENT & DELIVERY
Keeping complex implementations aligned, organized, and moving.
20+ years of program and project management experience across Salesforce CRM implementations and broader transformation work. Her background spans delivery governance, stakeholder management, change readiness, AI/ML, and process improvement, helping project teams move from requirements through launch with fewer surprises.
Edward Scott
CONSULTANT - SALESFORCE DELIVERY
Building scalable systems that connect revenue operations, data, and CRM execution.
15+ years of technical delivery experience with a systems-oriented approach to Salesforce implementation, configuration, and operational improvement. A Certified Salesforce Administrator with a graduate degree in computer science, he helps translate business requirements into reliable CRM workflows, cleaner data structures, and more scalable go-to-market systems.
Joey Weaver
CONSULTANT - SALESFORCE ARCHITECTURE
Building the technical foundation for scalable client development platforms.
15+ years of Salesforce experience helping translate complex requirements into secure, extensible platform designs. His work bridges architecture, development standards, integration patterns, and implementation governance so law firm CRM programs can move faster without creating brittle systems.
