Chat with us at LMA 2026: Booth 201
Perspectives from inside Legal BD & Marketing
Our team has held the roles you hold. What we write about comes from that experience — the technology decisions, the organizational challenges, and the shifts in how Am Law firms compete for and develop clients that we are seeing firsthand.
OUR INSIGHTS INSIDE AM LAW
Subscribe to Our Insights for the latest on AI, CRM, and MarTech strategy for Am Law firms.
And get in line for Off the Record, the new podcast from Michelle Woodyear and Djibril Anthony. Two practitioners with years of front-line experience in legal MarTech, telling the stories that never make it into the case studies. Opinionated, irreverent, and occasionally over-the-line.
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The AI-Enabled Legal Marketer
A Strategic Playbook for an Intelligence Advantage
Welcome to the AI in Legal Marketing Handbook. This resource was developed to accompany the Legal Marketing Association’s hands-on session exploring how generative AI tools can streamline marketing, business development, and client engagement strategies for law firms of all sizes. Inside, you’ll find practical examples of AI prompts tailored to the legal marketing context, real-world use cases drawn from across the industry, and a concise glossary of key AI terms to help you navigate this evolving technology with confidence. The intent is not to prescribe specific tools or workflows, but to spark ideas and encourage thoughtful experimentation within your professional role.
LMA 2026 Annual Pre-Con Bonus
Off The Record Podcast
Off the Record is a new podcast from Mount Insights, co-hosted by Michelle Woodyear and Djibril Anthony.
Irreverent, honest, and always practical, it covers what works in legal marketing and BD technology, and what doesn't, even when nobody wants to say it out loud.
Each episode tackles a topic that legal marketers deal with every day but rarely hear discussed candidly: why most law firm content never connects to revenue, what it takes to get financial data out of the finance department, how to defend your budget when leadership only speaks in billable hours, and why the CRM your firm spent two years implementing still isn't being used. Michelle and Djibril bring the perspective of people who have built and run these systems from inside Am Law firms, and they are not interested in sugarcoating the realities.
New episodes drop twice a month. Subscribe wherever you listen to podcasts, or visit mountinsights.com/podcasts for episode recaps, key takeaways, and resources you can put to work on Monday morning.
Coming Soon!
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The Thinking That's Changing Legal Marketing
Subscribe to Our Insights for the latest on AI, CRM, and MarTech strategy for Am Law firms.
And get in line for Off the Record, the new podcast from Michelle Woodyear and Djibril Anthony. Two practitioners with years of front-line experience in legal MarTech, telling the stories that never make it into the case studies. Opinionated, irreverent, and occasionally over-the-line.
LET'S TALK
Something resonate? We would love to continue the conversation.
Our team is always happy to talk through what we are seeing in the market, whether you have a specific challenge in mind or just want a candid conversation about where Am Law marketing and BD technology is headed.
