Chat with us at LMA 2026: Booth 201
An in-person intensive for legal marketing and business development professionals who need more than vague “innovation.” This program gives participants a practical roadmap, reusable tools, and a clearer view of how modern law firms actually generate growth.
Legal Marketing Innovation Academy
COHORT 3: MAY-SEPTEMBER, 2026
Boston | Chicago | Los Angeles | New York | Philadelphia
Richmond | San Francisco | Toronto | Washington DC
BUILT FOR THE LEGAL MARKET
There are more technology options for law firms today than ever before — and no single right answer. The right approach depends on your firm’s growth strategy, internal resources, and digital maturity. The Legal Marketing Innovation Academy gives you the framework to evaluate your full technology stack — from CRM to website to marketing automation, analytics, and AI — and build a roadmap you can execute with confidence.
CRM platforms for AM Law 75 firms
There are more technology options for law firms today than ever before — and no single right answer. The right approach depends on your firm’s growth strategy, internal resources, and digital maturity. The Legal Marketing Innovation Academy gives you the framework to evaluate your full technology stack — from CRM to website to marketing automation, analytics, and AI — and build a roadmap you can execute with confidence.
Executive Summary
A workshop for people who have to make the machine work
Every participant leaves with the tools to build a multi-year transformation roadmap, a comprehensive toolkit of reusable templates, and a broader understanding of the business processes behind how firms generate revenue — and how technology and process support that growth.
KEY DELIVERABLES
What participants build and take back
Unit 1 : Introduction to Legal Marketing
Market structure, legal marketing maturity, and the MarTech Wheel framework.
Unit 2: Digital Maturity Assessment
Interpret scores, benchmark position, and select the right strategic priority.
COURSE OUTLINE
Unit 4: Experience, Pitches & Proposals
Profiling workflows, governance, taxonomies, and proposal acceleration.
Unit 3: Core Technologies
CRM, ERM, analytics, integrations, data architecture, and AI opportunities.
Unit 5: Marketing & BD Strategies
Business planning, client intelligence, website strategy, SEO, GEO, and AEO.
Unit 6: Tools for MarTech Management
Roadmapping, stakeholder management, software evaluation, and team design.
Unit 7: AI in Legal Marketing
Practical applications and how to place AI in Year 1, 2, or 3 of the roadmap.
* Final Presentation & Certification
Optional remote presentation with peer feedback and LMIA certification.
Led by practitioners who have been in the room when these decisions get messy
Helping law firms turn marketing technology and relationship data into strategic growth capabilities. Michelle previously held leadership roles at Covington and Orrick and advised large law firms on CRM strategy at LexisNexis. She holds an MBA from Penn State and is a Six Sigma Black Belt, bringing a process-driven approach to complex organizational change.
Michelle Woodyear, MBA
CEO & Principal Consultant
Connecting marketing technology, data, and AI into systems that drive revenue growth at law firms. Greg leads Mount Insights’ AI advisory practice and brings 25+ years of enterprise marketing and data strategy experience, including leading global digital marketing at Thermo Fisher Scientific across a $40B organization.
Greg Gendron
COO & AI Practice Lead
INSTRUCTORS
TUITION
Straightforward pricing
$795
EARLY BIRD
$995
Best for people who do not enjoy paying more later for the exact same thing.
Same core experience, same materials, same path to certification.
Organizational and group pricing available upon request. Dates coming soon.
Legal Marketing Innovation Academy
Cohort 3
May-September 2026
Boston | Chicago | Los Angeles | New York | Philadelphia
Richmond | San Francisco | Toronto | Washington DC
Request Details for a city near you!
Email InnovationAcademy@mountinsights.com to schedule a call with LMIA course directors
