Data Detox: Your Guide to Cleansing and Enriching Data

Let's explore the top data enrichment services and tools that improve the quality and completeness of your data by adding missing information, such as firmographics, sector, industry, contact titles and locations, and social media profiles. If you are planning a CRM migration, you'll want to consider using these tools to clean the data before you migrate it.

When choosing a tool be sure to keep these evaluation criteria in mind:

• Data accuracy and completeness: Ensure that the tool provides accurate and comprehensive data to avoid wasted time and resources on inaccurate or incomplete data.

• Integration with CRM: Check if the tool can easily integrate with your CRM system allowing automated data entry and reducing manual effort.

• Customization and flexibility: Look for tools that allow for customization and flexible data management to meet your specific business needs.

• User interface and ease of use: Consider the user experience and ease of use of the tool, as well as the availability of customer support and training resources.

• Pricing and scalability: Determine whether the tool is affordable and scalable to meet your organization's needs over time.

• Cirrom - automates contact fixing using algorithms identify empty fields, duplicate entries and structure errors, The data is flagged for automated or manual correction. They also provide continuous data management and data health scoring. Integrates with multiple CRM products

• Clearbit - provides B2B data enrichment services, including firmographics, contact information, and technographics. Offers integration with major CRM platforms including Dynamics, Salesforce, and HubSpot, as well as providing an open API for custom integrations.

• Demandbase InsideView - Provides company and contact data, including firmographics, financial data, news and social media monitoring, and sales intelligence. Offers integration with major CRM platforms including Dynamics, Salesforce, and HubSpot, as well as providing an open API for custom integrations.

• Dun & Bradstreet / Hoovers - D&B provides business data, analytics, and insights, including firmographics, financial data, and news and social media monitoring. Offers integration with major CRM platforms including Dynamics, Salesforce, and HubSpot, as well as providing an open API for custom integrations.

• Index.io - Service that uses a combination of human data stewards, algorithmic matching and third party data to keep key contacts and companies up to date. Key contacts are initially cleaned and then continuously checked and updated using publicly available information. In addition, Index can update company records with accurate IDs, legal names and Global Ultimate Parent data, and augment each record with firmographic information including industry, revenue, headcount and location. Offers integration with InterAction, Salesforce, and Hubspot.

• LinkedIn Sales Navigator - LinkedIn's sales prospecting tool can integrate with Salesforce to provide company and contact data, including industry sector, job title, company size, and relationships. Offers integration with major CRM platforms including Dynamics, Salesforce, and HubSpot.

• PipeLaunch - PipeLaunch allows users to quickly add Salesforce contacts and companies information from LinkedIn with Chrome Extension. Packages include a Salesforce Data Enrichment with unlimited email verifications and contact and lead creation, mass enrichments, visual relationships maps. An Ideal Customer Profile can be created that allows PipeLaunch to identify similar contacts and leads on LinkedIn, so you don't have to manually search. Integrate PipeLaunch with HitHorizons a powerful B2B company database you can use to select from over 80M companies or narrow your list down via using 18 filtering criteria to compile a list of companies relevant for your analysis, such as, revenue, employee count, industry, billing address, VAT & tax number.

• S&P CapIQ - S&P Global Market Intelligence for Salesforce can assist with cleaning companies, a mass import of new records, or match your existing account records to our Market Intelligence database. Add new records to your instance with one click, or update existing records by linking to millions of people and companies. Enriched accounts include access to Company Profiles, Key Developments, Financials, People, and Organizational Relationships.

• ZoomInfo - ZoomInfo is a B2B data provider that offers comprehensive company and contact data, including firmographics, contact information, and organizational hierarchies. They have a native Salesforce app that can be used for data enrichment and lead generation.

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