
Legal Marketing Innovation Academy: Empowering Marketing and IT Professionals in Law Firms
Michelle Woodyear
7/11/2024
Why Choose the
Legal Marketing Innovation Academy
Are you a marketing or IT professional in a law firm seeking to revolutionize your digital marketing strategies? The Legal Marketing Innovation Academy is tailor-made for you. This cutting-edge program will equip you with the knowledge and skills needed to excel in the rapidly evolving world of legal marketing technology.
industry-specific focus
Designed exclusively for law firms, this academy addresses the unique challenges and opportunities in legal marketing.
strategic roadmapping
Learn to create comprehensive, actionable plans for implementing new technologies, from CRM systems to AI-powered tools.
budget optimization
stakeholder alignment
client-centric innovation
Gain insights into prioritizing investments and maximizing ROI on marketing technology spend, crucial for securing internal approval.
Master the art of building consensus and managing change to ensure smooth adoption of new technologies across your firm.
Discover how to leverage technology to enhance client experiences and satisfaction, setting your firm apart.
Academy Highlights
- In-depth exploration of key legal marketing technologies
- Hands-on workshops for CRM, ERM, and content strategy
- Digital maturity assessment tools
- Project management and roadmap development skills
- Software selection and vendor management strategies
- AI applications in legal marketing


Key Deliverables
1. Digital Maturity Assessment: Evaluate your firm's technological capabilities and identify growth opportunities.
2. MarTech Stack Diagram: Visualize and optimize your firm's marketing technology ecosystem.
3. Strategic Technology Roadmap: Develop a phased plan for implementing and optimizing marketing technologies.
4. RFP/RFI Templates: Access customizable templates to streamline your vendor selection process.
5. Content Strategy Framework: Learn to create and optimize content that drives lead generation and client engagement.
6. Legal Marketing Innovation Academy Certification: Demonstrate your expertise with a recognized industry certification.
Whether you're tasked with rolling out a new CRM system, updating your firm's website, or aiming to position your firm at the forefront of legal marketing innovation, the
Mount Insights Legal Marketing Innovation Academy
provides the guidance and tools you need to succeed.